PROJECT / SENSI-NEW HIGHS & ELEVATED VIBES/
Sensi is a cool, innovative, and adventurous brand that encourages consumers to embrace the extraordinary. With a forward-thinking mindset, Sensi empowers individuals to curate their own moments of elevation and invites them to embark on a sensory journey of taste and exploration.
Sensi was created to provide consumers an enjoyable way to experience the benefits of THC in a refreshing beverage. The goal behind creating Sensi High Seltzer was to offer a product that allows individuals to embrace the perfect amount of "elevation" in a convenient and controlled manner.
Sensi aims to create an immersive brand experience that reflects the commitment to elevated refreshment. Through engaging marketing campaigns, positive communication, impactful packaging, and consistent product excellence, it aims to create a lasting impression and build strong brand loyalty among the target audience.
Sensi's visual identity reflects brands personality, with sleek and modern design elements that convey sophistication and a sense of coolness, relaxation and adventure. The color palette, typography, and imagery evoke a feeling of elevated refreshment and natural allure.
Brand’s tone of voice is confident, vibrant, and engaging. Sensi communicates with a sense of excitement, using language that conveys the joy of indulgence, and the enthusiasm for exploration.